Agency News
Latest stories
Edward McMutrie joins Magic as head of signal
McMutrie was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.
by Alisha Buaya – Aug 27, 2024
Social Ventures Australia (SVA) launches brand refresh with Principals
Moensie Rossier: "SVA applies its energy and creative problem solving to address entrenched social issues. The refreshed brand identity reflects this."
by Alisha Buaya – Aug 26, 2024
Think HQ the latest agency to achieve B Corp certification
Fiona Nixon: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are."
by Alisha Buaya – Aug 26, 2024
Helen Johnson: The hard truth about change management in advertising agencies
"It's easy to get swept up in the momentum of big ideas, but the real work begins when you have to execute them."
by Mediaweek Admin – Aug 23, 2024
'Trust in your people and the process': Taylor Fielding on TFM Digital marking its third year and what the industry needs to talk more about
"We started as a specialist, and today even more than when we started we’re living that purpose and vision."
by Alisha Buaya – Aug 23, 2024
POLY and Yango team up with BYD to launch OOH campaign
BYD’s latest campaign instalment includes special builds on oOh!’s bus shelters to maximise visibility and impact.
by Alisha Buaya – Aug 23, 2024
The Core Agency launches new campaign for Just Better Care
Ryan McMahon: "This latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it."
by Alisha Buaya – Aug 22, 2024
F*ck The Cupcakes launches second instalment of Yeah the Pies
The event will see men from the industry cook up pies and have conversations about gender equality.
by Alisha Buaya – Aug 22, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
INVNT and Live Nation team up launch The Weeknd's Australian stadium tour
The experience featured cryptic messages like "Everything Will Fade" and "The End Is Near" appearing through 3D-mapped projections on Melbourne's Nylex Plastics Factory.
by Alisha Buaya – Aug 21, 2024
CHEP Network appointed creative agency for Bupa
Lee Leggett: "It is incredibly meaningful to us to become a partner of an iconic brand that cares deeply about the wellbeing of Australians and creating healthier, happier lives."
by Alisha Buaya – Aug 21, 2024
Half Dome wins NTI's performance media and SEO account
Will Harms: "Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO."
by Alisha Buaya – Aug 21, 2024
ADMA Global Forum 2024 recap: 'Elevate for the Future'
Local and international speakers shared valuable insights, interesting case studies, thought-provoking ideas and outlooks for the industry.
by Frank J. Cortese – Aug 21, 2024
Sprite partners with Wings and Tins for spice challenge hosted by 2Day's Jimmy and Nath
The activation is organised through Studio X, the execution arm of Open X, WPP's bespoke agency that serves The Coca-Cola Company.
by Alisha Buaya – Aug 20, 2024
Heineken teams up with UM and Maven PR to launch new range
Heineken has invested $6.5 million in media value in a comprehensive marketing campaign designed to ensure Heineken Silver’s smooth taste is unmissable across Australia.
by Alisha Buaya – Aug 19, 2024
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