Marketing Archives - Page 1

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

The discourse surrounding popular culture and marketing rose to new heights this year.

IAS releases Quality Attention Optimisation product and Social Attention measurement

Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'

Marketing

IMAA welcomes new board member as It expands education initiatives for 2025

Jackie Alley: 'As an organisation, we remain dedicated to futureproofing the national indie media agency industry and investing in the next generation...

Marketing

BMW’s thrill-seeking ad hits a roadblock over safety breaches

Ad Standards found the ad promoted unsafe driving, breaching the FCAI Code.

Marketing

WPP and UMG partner to deliver music and entertainment solutions for global brands

Stephan Pretorius: 'This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns...

Brands

Netflix’s Squid Game takes over Sydney Harbour ahead of season two premiere

A convoy guards escort the towering Young-hee - the infamous doll from ‘Red Light, Green Light’— to her new home at Luna...

Marketing

Carsales and bp partners to provide members with a fuel discount

Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'

Marketing

Emma Logan launches bespoke marketer consultancy

'The Emma Logan Project is about helping marketers become the kind of leaders who attract and retain top talent.'

Brands

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

Danika Porter: 'This campaign solidifies MACq 01’s heroes the way this special property brings the very best of the Tasmanian experience to...

Marketing

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic...

Marketing

StackAdapt appoints new director of marketing in APAC

Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and...

Marketing

Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Andrew Wilson: 'Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring...

Tracksuit and Ideally founders + New + Improved Ventures

Marketing

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some...

Marketing

Marketers are ’embracing messiness’ and taking risks: We Are Social’s Think Forward 2025 report

Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'

Marketing

TikTok and WARC paper reveals how brands can achieve positive business effects

Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...

Marketing

IAB unveils plans for 2025 in annual report

Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...

Marketing

IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns

Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'

MINI Australia announces Meg Mac as ambassador for the iconic MINI Cooper

Brands

Mini names Meg Mac as brand ambassador

Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'

Mediaweek

Marketing

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

IAS releases Quality Attention Optimisation product and Social Attention measurement

IMAA welcomes new board member as It expands education initiatives for 2025

Latest

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024

IAS releases Quality Attention Optimisation product and Social Attention measurement

IMAA welcomes new board member as It expands education initiatives for 2025

BMW’s thrill-seeking ad hits a roadblock over safety breaches

WPP and UMG partner to deliver music and entertainment solutions for global brands

Netflix’s Squid Game takes over Sydney Harbour ahead of season two premiere

Carsales and bp partners to provide members with a fuel discount

Emma Logan launches bespoke marketer consultancy

Hobart’s MACq 01 Hotel unveils new campaign via Showpony

IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category

StackAdapt appoints new director of marketing in APAC

Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Marketers are ’embracing messiness’ and taking risks: We Are Social’s Think Forward 2025 report

TikTok and WARC paper reveals how brands can achieve positive business effects

IAB unveils plans for 2025 in annual report

IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns

Mini names Meg Mac as brand ambassador