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Marketing

Latest stories

MiQ expands Sigma capabilities in Australia
Marketing

MiQ expands Sigma capabilities in Australia

MiQ has expanded Sigma with new planning, measurement and activation tools for Australian and New Zealand marketers.

by MediaweekJun 12, 2026

What the runway really tells us: AFW 2026 and the new consumer
Opinion

What the runway really tells us: AFW 2026 and the new consumer

Those runways tell us something far more useful than what Australians will be wearing this winter.

by Sharon WilliamsMay 22, 2026

Culture Kings’ blueprint for kicking the retail sugar high
Marketing

Culture Kings’ blueprint for kicking the retail sugar high

Culture Kings ANZ president Justin Hillberg speaks at Klayvio’s K:SYD 2026 on how the brand ditched discount codes for AI.

by Duane HatherlyMay 21, 2026

Jeff Purser on the hidden patterns behind how people say yes
Opinion

Jeff Purser on the hidden patterns behind how people say yes

Producer Jeff Purser reveals hidden patterns of influence and persuasion in his latest book.

by Jeff PurserMay 14, 2026

The Trade Desk revenue rises 12 per cent
Marketing

The Trade Desk revenue rises 12 per cent

The ad tech platform reported about A$953 million in March quarter revenue as agency scrutiny over fees continues.

by MediaweekMay 8, 2026

The massive privacy risk you’re not aware of in Privacy Awareness Week
Opinion

The massive privacy risk you’re not aware of in Privacy Awareness Week

Google is quietly streamlining the way data permissions work across the web in a bid to simplify its systems.

by Paul HewettMay 5, 2026

IAB report finds affiliate marketing lifts revenue for brands
Marketing

IAB report finds affiliate marketing lifts revenue for brands

Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.

by MediaweekApr 21, 2026

ACAM warns marketers as AI drives surge in zero-click search
Marketing

ACAM warns marketers as AI drives surge in zero-click search

By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.

by MediaweekApr 14, 2026

The Indie hustle: Speed, strategy, and the $42 billion passion economy
Advertising

The Indie hustle: Speed, strategy, and the $42 billion passion economy

Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.

by Duane HatherlyApr 9, 2026

Mediaweek launches Next of the Best to recognise operational leaders
Next of the Best

Mediaweek launches Next of the Best to recognise operational leaders

Mediaweek’s Next of the Best Awards 2026 focuses on the leaders driving commercial impact across the media and marketing industry.

by Duane HatherlyMar 18, 2026

The Australian Museum raises $1 million through museum exhibits
Brand Campaigns

The Australian Museum raises $1 million through museum exhibits

The funds will go toward free school excursion programs for regional students, subsidised family entry and more.

by Vihan MathurMar 17, 2026

How Australians watch sport has changed, but not all brands have noticed
Data & Insights

How Australians watch sport has changed, but not all brands have noticed

“That shared moment still exists, but it has shifted from linear TV to digital screens."

by Vihan MathurMar 16, 2026

Snoop Dogg gets emotionally high in Tupac tribute wine campaign
Brand Campaigns

Snoop Dogg gets emotionally high in Tupac tribute wine campaign

This campaign is a friendship story featuring Dogg and his creative relationship with Tupac.

by Vihan MathurMar 11, 2026

News Australia’s ‘Frontiers’ reveal the $42 billion power of ‘passion’
Advertising

News Australia’s ‘Frontiers’ reveal the $42 billion power of ‘passion’

As consumers face an onslaught of crises, they escape to their passions– and spend big on them.

by Duane HatherlyMar 9, 2026

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