Specsavers marks 15-year Fred Hollows partnership with artist range
The $199 range features Atipalku Intjalki’s artwork, with $25 from each pair supporting The Fred Hollows Foundation.
by Mediaweek – Jul 13, 2026
Steggles puts charity on the menu with new campaign
The 2026 Charity Chook campaign gives 30 cents from each July purchase to Australian children’s charities.
by Mediaweek – Jul 13, 2026
Reflections Holidays goes big on TV as travel jitters bite
The NSW holiday park group used fortnightly consumer research to shape a campaign built on inspiration, not discounts.
by Mediaweek – Jun 16, 2026
LG returns to MasterChef Australia as viewers eye appliance upgrades
The brand has appointed chef and TV personality Andy Allen as an LG brand ambassador.
by Vihan Mathur – May 21, 2026
Back Australia campaign lifts support for Australian-made products: YouGov
The campaign has now generated more than 19 million impressions across News’ platforms.
by Mediaweek – May 18, 2026
Latest stories
Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.
by Vihan Mathur – Apr 23, 2026
Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign
Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.
by Vihan Mathur – Apr 23, 2026
Gippsland Dairy leans into ‘yoghurt trance’ via Special
The world might demand a yogurt break, but the newsroom needs one.
by Vihan Mathur – Apr 22, 2026
Specsavers brings ‘Should’ve gone to Specsavers’ to netball in Foxtel Media deal
The campaign features two TVCs built around humorous, relatable netball scenarios.
by Vihan Mathur – Apr 17, 2026
RSPCA Pet Insurance launches ‘We Know Animals’ platform
The campaign highlights the unpredictable nature of life with pets.
by Vihan Mathur – Apr 15, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
AOOA’s ‘Get Drizzling’ returns with chef-led push to drive olive oil usage
The campaign runs from mid-March to mid-May, combining paid digital media with influencer content.
by Vihan Mathur – Apr 1, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
Tooheys Ultra just glides through ‘never-ending bar’ in Thinkerbell campaign
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
by Vihan Mathur – Mar 30, 2026
The Australian Museum raises $1 million through museum exhibits
The funds will go toward free school excursion programs for regional students, subsidised family entry and more.
by Vihan Mathur – Mar 17, 2026
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