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HBO Max casts Harry Potter spell over Sydney post office
Marketing

HBO Max casts Harry Potter spell over Sydney post office

The streamer is turning Sydney GPO into a Harry Potter Owl Post experience for one weekend.

by Tom Gosby13 hours ago

Jameson turns Dan Does Footy's fake Kayo leak into giveaway
Creative

Jameson turns Dan Does Footy's fake Kayo leak into giveaway

A staged Kayo code leak became a two-month streaming reward for eligible footy fans.

by Tom Gosby14 hours ago

Thompson Spencer turns Auckland’s new rail link into a runway
Agencies

Thompson Spencer turns Auckland’s new rail link into a runway

Thompson Spencer is turning Auckland’s new City Rail Link into a runway for New Zealand Fashion Week’s 25th anniversary.

by Tom GosbyAug 18, 2026

TheraBreath lets Aussies dob in their bad-breath mates
Creative

TheraBreath lets Aussies dob in their bad-breath mates

TheraBreath’s new KBD campaign lets Australians nominate someone for a surprise fresh-breath package.

by Tom GosbyAug 16, 2026

Dove flips influencer marketing by putting followers front and centre
Creative

Dove flips influencer marketing by putting followers front and centre

The Real Reviews campaign pays creators to amplify audience feedback, including negative reviews, across social, podcast and video.

by Tom GosbyAug 12, 2026

Latest stories

Australia Post and Cotton On turn checkout into Parcel Locker push
Creative

Australia Post and Cotton On turn checkout into Parcel Locker push

Cotton On has embedded Australia Post Parcel Lockers into checkout as the pair combine retail media, incentives and delivery tech.

by Tom GosbyAug 11, 2026

dentsu gives Pandora a giant pearl takeover at Westfield Sydney
Creative

dentsu gives Pandora a giant pearl takeover at Westfield Sydney

An oversized pearl installation anchors Pandora’s latest campaign, with dentsu extending the launch across OOH, CTV, digital and social.

by Tom GosbyAug 10, 2026

Parramatta Mission lists the homes nobody should call home
Creative

Parramatta Mission lists the homes nobody should call home

The charity’s mock property listings expose where people sleep rough and the daily shortfall in crisis accommodation.

by Tom GosbyAug 4, 2026

New Domain campaign keeps every open home open around the clock
Creative

New Domain campaign keeps every open home open around the clock

The campaign shows buyers exploring listings anytime through Domain’s immersive Matterport 3D property tours.

by Tom GosbyAug 2, 2026

Budget Direct sends celebrity space tourism crashing into suburbia
Creative

Budget Direct sends celebrity space tourism crashing into suburbia

Budget Direct parodies celebrity space tourism as Splashdown crash-lands into suburbia across TV, social, cinema and outdoor.

by Tom GosbyAug 2, 2026

Genea moves IVF advertising beyond the baby
Creative

Genea moves IVF advertising beyond the baby

Momentum’s new Genea campaign follows IVF stories beyond conception, spotlighting the lives and families that came next.

by Staff WriterJul 26, 2026

Audi switches languages and powertrains in new Apparent campaign
Creative

Audi switches languages and powertrains in new Apparent campaign

The campaign introduces a long-term creative platform for Audi Australia's expanding plug-in hybrid range.

by Staff WriterJul 15, 2026

Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel
Agencies

Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel

Agency to drive always-on content, UGC and influencer marketing as Sharpie chases Gen Z and millennial creators locally.

by Natasha LeeJul 13, 2026

Specsavers marks 15-year Fred Hollows partnership with artist range
Creative

Specsavers marks 15-year Fred Hollows partnership with artist range

The $199 range features Atipalku Intjalki’s artwork, with $25 from each pair supporting The Fred Hollows Foundation.

by MediaweekJul 13, 2026

Steggles puts charity on the menu with new campaign
Creative

Steggles puts charity on the menu with new campaign

The 2026 Charity Chook campaign gives 30 cents from each July purchase to Australian children’s charities.

by MediaweekJul 13, 2026

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