Think HQ has achieved its B Corp certification, becoming one of the latest Australian agencies to join the community founded on the principle of only working on business for good.
The agency, which has nearly 100 employees, earned its certification under the advertising and research classification for agencies with 50+ employees.
B Corp certification measures a company’s entire social and environmental impact through verified standards of performance, accountability and transparency. It also underscores Think HQ’s commitment to driving positive change for people, places, and planet.
The achievement measures its approach and commitment to using communication to drive positive change and the beginning of a new era of increased accountability and innovation.
Having the B Corp certification allows Think HQ to deliver impact through ethical purposes with work designed to reach all Australians by recognising diversity is mainstream.
“As an agency, one of our values is being authentically authentic,” Think HQ founder and managing director Jen Sharpe, said. “B Corp certification further validates who we are and what we have always stood for – positive social change.”
Fiona Nixon, Think HQ chief strategy officer, said: “The entire Think HQ team spent the past year collaboratively considering how we create impact and re-engineering agency-wide processes to align with the B Corp framework and set ourselves up for ongoing improvement as we join and learn from the B Corp community of businesses.”
“The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are. B Corps around the world set the gold standard for positive impact, and we’re thrilled to now be a part of that community – one aligned in values, and dedicated to the social and environmental betterment of our world,” Nixon added.
Think HQ’s B Corp certification comes after it was appointed as the communications partner for The Butterfly Foundation, the charity for Australians impacted by eating disorders and body image issues.
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Top image: Think HQ