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DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
Founder Clare Winterbourn has formally stepped away from the business.
The launch comes as Reddit continues to scale its advertising business.
While the agency is deploying AI behind the scenes, it's not doing so in place of people.
A new campaign, created by Droga5 ANZ, part of Accenture Song, is aiming to prove it.
Nakkan said he was “thrilled” to be starting a new chapter.
The platform is designed to encourage women to take ownership earlier.
It marks a significant step in the ice cream giant’s transition to operating as a standalone business.
The move marks a leadership handover at a time of sustained momentum for the agency.
It comes following a competitive multi-agency pitch.
The improvement points to the growing role of pre-bid solutions.
Exploring the early years, people and stories that shaped it.
Visibility was a key factor in the decision.
Tim Murphy: 'The European time zone is perfect for Australian out of home audiences.'
The move signals a decisive break from TTC’s historically in-house marketing model.
Saul Shtein: 'We’re honoured to mark our 20th year covering this iconic race.'
The campaign aims to show why the coldest waters make the best stories (and salmon).
The company has grown its paid media team in Australia to 10 people.
