Opinion
Nicki Minaj for White House press secretary? Hear us out
A late-night gag, a vacant White House lectern and rapper backing Trump. Washington has given us stranger things before.
by Natasha Lee – 19 hours ago
The common currency of sport: unlocking the value of every fan connection
DAZN Media+’s Caitlin O’Meara says clubs sit on a goldmine of fan data. The big problem? None of it talks to each other.
by Natasha Lee – Oct 20, 2026
Re-wiring ‘manipulative’: the uncomfortable truth about what marketers do
Melbourne Social Co’s Jess Randall says the question isn’t whether brands influence people – but what they use that for.
by Jess Randall – Oct 20, 2026
Audience Intelligence is for the long term
Ryvalmedia’s Sam Cousins unpacks the 2026 HILDA report and why brands must plan for circumstances, not just demographics.
by Natasha Lee – Oct 18, 2026
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Kelly’s millions of fans are a lesson in the power of personal brand. But at what cost?
OPINION: “Innocent until proven guilty” has shifted to “Guilty until proven innocent.” A crisis expert's take on Kelly Clarkson.
by Guest Contributor – Oct 15, 2026
Latest stories
Hey Harry Styles, do your homework before backing a criminal
PS: Your music sucks.
by Natasha Lee – Oct 14, 2026
Australia’s Oasis moment? Powderfinger had the answer on a billboard
Cryptic billboards, a silent band and national FOMO: oOh!media’s Adrian Pedic on how Out of Home built a reunion reveal.
by Adrian Pedic – Oct 13, 2026
'Vulgar and obscene': Meghan’s meeting with Malala is a lesson in charity done badly
A designer wardrobe and a premium tea campaign raise an awkward question: why must helping girls start with buying anything?
by Natasha Lee – Oct 11, 2026
Fame cannot save bad business: That's the harsh reality of celebrity beauty brands
Scarlett Johansson's The Outset is the latest casualty. Survival takes sharp marketing, smart pricing and a lot of luck.
by Darren Woolley – Oct 7, 2026
The feed has split us in two, media has to stitch it back together
Algorithms now serve men and women different news, and the ad dollars funding the feed are helping to build that divide.
by Sam Cousins – Oct 5, 2026
Welcome to a fairer and more transparent publishing ad tech ecosystem
Nine's Julia Edwards on why Google's antitrust remedies and Direct Pay Open Bidding could tip the scales for publishers.
by Julia Edwards – Oct 5, 2026
In-house production is growing up. Are producer skills keeping pace?
MettleLab's Izzy Watts and Sara Pethybridge on why brands keep underestimating the craft that makes shoots look so easy.
by Izzy Watts and Sara Pethybridge – Oct 4, 2026
The summer shift: how seasonal behaviour is reshaping the media opportunity
Vistar Media's Ben Baker on why brands must break routine when Australians do, and then let the weather set the message.
by Ben Baker – Sep 29, 2026
Kylie, Sandra, Nicole and Madonna are centre stage, is it time brands saw the value of the women standing beside them
Are Media's Danielle Steele says the icons are having a moment, but millions of women like them are still unseen by ads.
by Natasha Lee – Sep 29, 2026
AI never forgets: your past PR crisis is now permanent training data that's hurting your brand reputation
News Corp Australia's Mike Cook on why LLMs recall every blunder and why a flawless 5-star footprint looks just as suspect to AI as a scandal.
by Mike Cook – Sep 29, 2026
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