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'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a...
'This is OOH’s moment to shine.'
We’re stuck with processes that have been repackaged but fundamentally haven't changed. Digital mimicry is not revolutionary.
'While social media platforms have increased as an 'access point', users are ultimately consuming content on major news publisher websites.
The industry must do better at protecting its IP and shifting the narrative from price to strategic impact.
'The appetite for substance hasn’t disappeared. People still seek depth, nuance, and credible commentary.'
It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the...
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when...
Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that...
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling...
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
'Consumer expectations have changed dramatically. We live in an always-on culture. Choice is abundant yet attention is scarce.'
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show...
Social media rewards clarity. The simpler your story, the easier it is to follow.
Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed...
'People trust people, and there's nothing more trustworthy than hearing directly from someone who works at a company or, even better, founded...
'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on...
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman...
