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'If this new world order only lets me tell stories to hundreds of people, rather than the hundreds of thousands that my...
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
Right now, AI feels like the wheel before the invention of the car.
'Voter behaviour has changed dramatically, just like consumer behaviour.'
'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'
'Agencies need to stop treating pricing as an afterthought and start treating it as a core business function.'
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
'The sheer volume of user-generated content that floods my feed is mind-blowing. This isn't just buzz; it's fertile ground for smart brand...
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
With talent increasingly difficult to retain, agencies that cling to outdated office models risk alienating their workforce.
'Authentic representations are crucial for brands wanting to strike the right balance, but when opinions evolve in different directions, this is a difficult task.'
'Women in marketing are ready to lead. Now, businesses must step up and provide the structured support to make that happen.'
'One thing is abundantly clear: we need to do more to achieve meaningful and sustainable change for women in our industry.'
'Empowerment campaigns are important, but they ring hollow when companies don’t back them up with real action.'
'Australian news publishers bring national stories to life, capturing who we are, what matters to us, and where we’re headed.'
Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited.
Public Relations is having a bit of a trust crisis.
There are fewer classically trained marketers these days as businesses look to slim down their operations.
