The Core Agency launches new campaign for Just Better Care

The Core Agency has launched a new integrated campaign for Just Better Care that highlights the personalised services to customers.

The creative agency’s campaign for the in-home aged care and disability support services provider features 15-second vignettes highlights how the provider offers individual services to every customer.

“Our latest campaign authentically demonstrates the individuality in which Just Better Care empowers its customers,” Jon Skinner, co-founder and creative partner at The Core Agency, said.https://www.youtube.com/watch?v=KHK723MUugE

“It’s great to show older Australians and people living with disability continuing to be active with their hobbies and passions all whilst remaining engaged in their communities.”

Alison Chandler, chief executive officer of Just Better Care Australia, added: “One brand value that has remained consistent in our 19 years of operation is that the customer always comes first, and that each person has choice and control over their services, this campaign only serves to reinforce and celebrate this benefit for all our customers.”

“We have a longstanding and valued relationship with The Core Agency and this latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it,” Ryan McMahon, general manager – brand and marketing at Just Better Care, said.

“Our franchise owners are thrilled that it rallies against the parody of material from other providers” he added.

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