Social Ventures Australia (SVA) has undergone a brand refresh through Principals to reflect the energy and impact of the organisation it has become since its founding in 2002.
SVA is an innovative social impact organisation created to solve systemic social problems by redesigning systems, helping institutions think differently, and working with partners and communities to take action on social change.
The branding design agency assisted with the not-for-profit’s strategy, tone of voice development, a website UX audit and competitive analysis.
“At SVA, we have a history of innovation: from helping to create one of Australia’s largest social enterprises to scaling a diverse set of impact initiatives, building a social impact consultancy and social impact investment markets,” Suzie Riddell, SVA CEO, said.
“Last year, we were awarded Best CSR Innovation by the Australian Financial Review. By working together with a wide range of partners, we can help solve some of the most challenging social issues. We wanted to articulate this process and have the brand better reflect these skills and achievements.”
The branding agency’s work began with the development of a brand strategy that defined a core positioning to reflect SVA’s focus and impact – “Leading the charge against too hard” – informed by design research with clients and stakeholders.
The elevator pitch and tagline – “Innovators for good” was shaped to maximise the brand’s impact and to attract more clients and partners. This was followed by the development of the look and feel for the SVA website as well as brand asset creation.
“SVA applies its energy and creative problem solving to address entrenched social issues. The refreshed brand identity reflects this,” Principals strategy director and principal Moensie Rossier said.
“The brighter and more distinctive design adds warmth and compassion, showing that SVA is a trusted partner and truly makes an impact.”
Riddell added: “The evolution of the brand embodies the essence of who we are today and positions us to support our mission as we continue to evolve and tackle social disadvantage in Australia.”
