Half Dome has been appointed to handle performance media and SEO for specialist insurance provider NTI.
The independent media agency will be responsible for managing all performance media, SEO and strategy, plus CRO and data analytics, in partnership with tech agency Digital Immersion.
NTI, a joint venture between Insurance Australia Limited (CGU Insurance) and AAI Limited (Vero Insurance), is an Australian specialist insurance provider in the transport and logistics sector, offering comprehensive insurance products, including truck, mobile plant and equipment, cargo, marine, and roadside assistance, as well as risk advisory services.
Its brands include NTI (Commercial truck, mobile plant & equipment and marine insurance solutions), Truck Assist (truck roadside assistance and a direct-to-consumer truck insurance offering), Parcel Protect (an innovative shipping & delivery insurance solution for e-commerce merchants) and CoRsafe (a supply chain end-to-end chain of responsibility management system).
“Right from the first meeting, NTI and Half Dome just clicked,” Will Harms, Half Dome’s co-founder and head of clients, said. “Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO, and our teams get on like a house on fire. They’re also super smart marketers so I know we will do some great work together.”
Will Harms
Charlie Mayne, digital marketing and media manager at NTI, said: “We were impressed with Half Dome’s responses during the pitch process – not only did they clearly know their stuff, but it also felt as though we were on the same page, both professionally and personally, from the outset.
“NTI’s in the midst of significant growth and evolution, and we’re excited to have chosen the right partner to challenge us and propel us forward – we’re looking forward to getting stuck in with the team.”
Jason Kibsgaard, head of marketing at NTI, added: “Half Dome’s response to our pitch was thoughtful, detailed and demonstrated a fantastic understanding of how we can work together to grow our business. The entire team was engaged throughout the process, and we are looking forward to working together with them moving forward.”
Jason Kibsgaard
The appointment to Brisbane based NTI contributes to the independent agency’s growing presence across Australia. With clients now based in Melbourne, Sydney, Perth and Brisbane, it further highlights the agency’s capabilities in delivering innovative media solutions across diverse Australian markets.
Joe Frazer, co-founder and head of growth at Half Dome said this move into the Queensland market was an exciting next step for the agency.
“We are really excited to be working with NTI as our agency continues its growth trajectory. We are proud to continue delivering market-leading work for clients across Australia who are like-minded and want to do boundary-breaking work.”
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Top image: Joe Frazer