Gai Le Roy
Showing 31 - 40 of 48 results
IAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
by Emma Shepherd – Feb 5, 2025
Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for low double-digit growth.'
by Mediaweek Admin – Nov 25, 2024
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
IAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to positively shape the future of the industry.
by Alisha Buaya – Oct 1, 2024
'It has a profound impact on our culture': Industry leaders and academics unveil white paper marking 50 years of advertising education in Australia
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being curious about its impact.'
by Alisha Buaya – Sep 18, 2024
Ad industry reacts to introduction of Privacy legislation: ‘Strengthens consumer trust’ within the digital economy
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
by Jasper Baumann – Sep 13, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
Industry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up from 26% in 2023.
by Jasper Baumann – Aug 29, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
Cashrewards' Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
by Mackenzie Book – Aug 15, 2024
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