Gai Le Roy
Showing 21 - 30 of 48 results
Online advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
by Alisha Buaya – Jun 10, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
IAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
by Natasha Lee – May 8, 2025
IAB Australia welcomes 13 new members
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
by Alisha Buaya – Apr 29, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
IAB Australia board appoints new chair and deputy chair
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI developments in digital advertising.
by Emma Shepherd – Feb 17, 2025
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