Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to...
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being...
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up...
Over three-quarters of open positions in the industry target people with one to five years of experience.
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
