Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for...
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI...
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to...
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being...
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up...
Over three-quarters of open positions in the industry target people with one to five years of experience.
