Data

Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026

EV curiosity drives 12.2 million Australians into auto content
Ipsos iris says automotive content reached 57.5 per cent of online Australians in July, led by search and EV research.
by Tom Gosby – Aug 27, 2026

News Corp Australia reaches 16.7 million Australians in July
News Corp Australia reached 16.679 million people in July, putting it 2.6 million ahead of its nearest rival.
by Tom Gosby – Aug 27, 2026

QMS study finds DOOH can drive impact in one second
QMS research finds digital out-of-home can deliver brand and sales outcomes after around one second of active attention.
by Natasha Lee – Aug 12, 2026

QMS research finds Winter Games network lifted brand consideration
QMS says its Winter Games network delivered gains in consideration, affinity and preference for brands.
by Staff Writer – Jul 23, 2026
Latest stories

Demand exists before the click, Seven and SCA research finds
New Seven, SCA and Prophet research suggests demand is often created long before consumers ever convert.
by Natasha Lee – Jul 22, 2026

Seven sharpens ad targeting with Circana and Experian
The collaboration combines purchase behaviour, consumer profiles and Seven’s 15.5 million verified 7plus users.
by Staff Writer – Jul 16, 2026

Australian box office records first-ever three consecutive $100M months
April, May and June 2026 each cleared $100 million, marking a historic first for Australia's cinema, new figures reveal.
by Natasha Lee – Jul 3, 2026

The data doesn't lie: proof Karl Stefanovic could be Australia's Joe Rogan
Fabulate data shows Karl's post-Nine audience is older, more male, and built a lot like Rogan's.
by Natasha Lee – Jun 29, 2026

Network 10 posts record streaming figures in H1 2026, up 34% year-on-year
10 Streaming reaches 3.4 million Australians per month as sport and comedy deliver landmark first-half results.
by Natasha Lee – Jun 29, 2026

Global study finds women are live music's biggest spenders - and its most underserved fans
86% of women would spend more at live music. They just need the industry to design designed how they show up.
by Natasha Lee – Jun 22, 2026

Social media is coming for TV news - Nine's top news boss says she's ready
One point separates TV and social media as our most-used news source, but Fiona Dear is prepared for that multi-platform shift.
by Natasha Lee – Jun 17, 2026

YouTube overtakes Netflix in daily viewing
Data shows YouTube now averages 99.1 minutes per account, ahead of Netflix’s 93.4 minutes.
by Mediaweek – Jun 4, 2026

Aussies are chasing small wins as cost-of-living pressure bites
A new from ING has found groceries have become a key battleground for cost control.
by Vihan Mathur – May 29, 2026

The infomercial is back, and it lives on TikTok
'The 30-second tutorial is ‘Big Kev with a smartphone’, and it is just as effective as it was then.'
by Vihan Mathur – May 28, 2026

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