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ABC’s Sydney Gay and Lesbian Mardi Gras coverage pulled a 1.5m national reach on Saturday night.
Brands chasing reach, virality and creator hype may be overlooking credibility.
The data reinforced the role of streaming and social video in brand and performance campaigns.
Combined broadcast and broadcaster video-on-demand ecosystem reached 87.2% of Australians each month.
Married At First Sight led the night across Total People, 25–54s, 16–39s and Grocery Shoppers 18+.
Nine’s Married At First Sight led Tuesday with a 3.023m total reach, 1.86m audience and 641k BVOD.
Married At First Sight led total TV and key advertising demos, with 9News and ACA also posting strong national audiences.
Has radio killed the video star?
Married At First Sight delivered the weekend’s biggest audience, capping a strong run for Nine across sport and news.
More than 15 million of us flocked to homes and property websites and apps in January.
Married At First Sight led Total People with 3.205m reach and 740k BVOD, ahead of Nine’s Winter Olympics coverage and the national...
It's being rolled out across Ad Exchange and Ads Manager.
Married At First Sight again led Monday night, with Olympics coverage and news also drawing big audiences.
Married At First Sight and the Winter Olympics powered Nine to dominant audiences across the weekend.
Home grown artists are no longer just travelling well; they are exporting at scale.
This year was the first time the Super Bowl was available on ESPN on Disney+ in Australia and New Zealand.
Winter Olympics coverage powered Nine across the weekend, before Married At First Sight delivered Sunday’s biggest audience.
Retail once again dominated total ad investment.
