Mackenzie Book

Posts By Mackenzie Book

News
Canva refreshes brand
The brand refresh was created by the in-house creative team using Canva’s own tools.
Business
Cashrewards’ Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
Audio
Podcast Week: Stories of Origin, Cricket Unfiltered, Process the Podcast
Plus: Sit With Us cancelled, Hamish and Andy remain top of the Podcast Ranker
News
Stan Sport subscribers increase over 50% during Olympics
Stan Sport recorded its highest viewing day ever, exceeding its pre-Olympic record by over 60%.
Agencies
Click Media Group becomes first gaming agency to join AiMCO
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
News
Spinach appointed communications lead for Haymes Paint
Haymes Paint is Australia’s largest home-grown and owned paint business, with more than 350 stockists.
Audio
KIIS 1065 partners with Penrith Panthers
"This collaboration allows us to connect with our audience in exciting new ways."
Features
AAMI and Ogilvy’s Olympic ad stands out among agencies hoping for more ‘fun and goofiness’
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the...
Agencies
New CEO appointment leads Magic’s refreshed leadership team
“This new, highly experienced team represents a turning point in the next phase of Magic's growth."
Magazines
Ambassador Chrissie Swan launches Walk With the Weekly
Walk With The Weekly aims to get women to walk for 30 minutes a day throughout September.
News
The Idea Shed appoints Dentsu’s John Fairley as design director
Fairley will also continue to run his freelance business alongside his role at The Idea Shed.
News
Captify hires Jaclyn Hadida as MD
Krish Raja relocates to New York to focus on emerging business development opportunities.
Audio
Podcast Week: Safe Space, Secrets We Keep, SBS call-out
Plus Homegrown Conversations and Off the Handle
News
Nielsen reveals increased ad spend from education institutions
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.

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