ARN’s KIIS 1065 has signed on as a partner of the Penrith Panthers for the remainder of the 2024 NRL season.
KIIS 1065 branding will be prominently displayed during the Panthers’ home games at BlueBet Stadium, featuring dynamic KIIS LED signage that will light up the field.
“Partnering with the Penrith Panthers is an incredible opportunity for the KIIS Network to bring our brand’s energy and enthusiasm to a passionate fanbase,” said Lauren Joyce, ARN’s chief strategy and connections officer.
“We’re dedicated to delivering unique and engaging experiences for our listeners, and this collaboration allows us to connect with our audience in exciting new ways.”
The KIIS brand will also be integrated across the Panthers’ social channels, as well as through activations at the games including the introduction of the infamous ‘KIIS Cam’.
On air and across socials, KIIS 1065 will offer match tickets to listeners. Additionally, The Kyle & Jackie O Show’s Cooper Johns, a former NRL player, will deliver content with behind-the-scenes access to the Panthers’ players.
Penrith Panthers CEO, Matt Cameron, said: “We are excited to welcome KIIS 1065 as a proud partner of the Penrith Panthers. Their dynamic presence and commitment to fan engagement perfectly align with our goals for this season. We look forward to a successful partnership that will bring even more excitement to our supporters and team.”
ARN chief content officer Duncan Campbell previously spoke about the radio network’s progress at the halfway point of the ratings year, in which The Kyle and Jackie O Show was Sydney’s number one breakfast show.