Stan is reporting that the streamer has broken numerous viewing and subscriber records with its Paris 2024 Olympics coverage on Stan Sport.
The platform recorded its highest viewing day ever on Stan Sport, exceeding its pre-Olympic record by over 60%.
Martin Kugeler, Stan’s chief executive officer, said: “Australia’s response to our groundbreaking Olympic viewing experience has exceeded all our expectations. With the most comprehensive offering in Australia’s Olympic history, we achieved a record breaking Stan Sport subscriber growth of over 50% – surpassing forecasts, making the Olympics a great success for Stan.”
Stan Sport viewers were able to access coverage of 329 events across a range of channels, including an Australian first international and multi-language offering.
Mediaweek previously reported on eight exclusive international, multi-language Olympic broadcast channels offered by Stan.
Kugeler added: “We set out to raise the bar for Olympics coverage in this country by introducing Australian firsts including 4K and exclusive international multi-language channels, and we are enormously proud to have delivered on this vision. Stan’s record breaking achievement is a testament to the team’s tremendous dedication and passion to providing subscribers with a world class experience.”
Subscribers used Stan Sport’s upgraded interface to overcome the challenges of international time zones, with on-demand content to catch up on overnight activity. This proved a popular choice for 40% of Olympics viewing with Stan Sport viewers watching over 2,600 hours of replays, highlights and exclusive minis available for all events.
Accompanied by the coverage of the sport was Stan’s daily shows, Olympics Daily and Paris Preview, the shows informing viewers of Olympic highlights.
The shows were hosted by Tara Rushton and Adam Peacock, with a lineup of Australian sports stars including Ash Barty, Grant Hackett, Michael Hooper, Stephanie Rice and John Steffensen.
Stan Sport will provide coverage of upcoming events including the Paris 2024 Paralympic Games (August 28 – September 8), UEFA Super Cup (August 15), US Open Tennis (August 27 – September 9) and UEFA Champions League.