Captify has appointed Jaclyn Hadida as local managing director.
Hadida’s appointment comes as Krish Raja, who has led Captify’s Australian business since 2021, relocates to New York to focus on emerging business development opportunities.
Captify’s CEO, Mike Welch, said: Hadida “brings with her such an incredible wealth of experience across programmatic, media, data, and team leadership, and will be a huge asset to the business. No doubt Jaclyn will further amplify the Captify culture and spirit in Australia.”
Hadida, previously country manager with InMobi ANZ, will oversee Captify’s Australian business, including all revenue and client facing functions in the region. These include programmatic sales, direct sales, client strategy, and data partnerships across the market, as well as trading and insights functions.
Hadida joins the search intelligence platform with almost two decades of media experience. Along with her role at InMobi, Hadidi was previously enterprise sales director with Taboola, and has worked at Bauer Media Group, Fairfax Media, and News Corp.
Hadidi said she’s joining the business at “such a pivotal moment for the programmatic industry.”
“The Australian market has taken to the Captify brand and product really well over the years thanks to the founding team and I look forward to taking the business to the next stage of its evolution in Australia as the programmatic ecosystem is rejuvenated with new technologies like Captify’s Search Intelligence,” she said.
Captify recently announced the expansion of its in-house Creative Studio for the Australian market, to offer data-driven rich media placements.
Mediaweek has previously reported how Captify was expanding its sustainability efforts to reduce carbon emissions.
Marketers will be able to measure the carbon footprint of their ad campaigns, including the sites and devices on which an ad appears.
Captify can then use that data to identify and remove high-emissions inventory. At the end of the campaign, clients are provided with actionable insights to inform future strategies.