Worldwide visual communication platform Canva has launched a brand refresh, led by its executive creative director, Cat van der Warff.
The refresh was designed for Canva to scale globally and connect locally, as it looks to enhance its enterprise capability.
The brand refresh was created by the in-house creative team using Canva’s own tools.
Ashleigh Bowring, creative director at Canva, said: “It was scrappier, more collaborative and more in-depth than anything else I’ve done before. The end result is something that is vibrant and full of heart; empowering everyday people to achieve their goals, no matter how big or small.”
As part of the rebrand, Canva collaborated with Vucko on the motion system and Buck on its new emojis.
“There are so many elements I’m excited about, from photography that heroes our community, to simplified colour palette that prioritizes accessibility, to bespoke emojis we created with Buck,” van der Warff said.
In July, Canva acquired generative AI platform Leonardo.AI, an Australian startup that specialises in generative AI content and research.
Speaking of the acquirement, Cameron Adams, co-founder and chief product officer of Canva, said: “Bringing our worlds together will accelerate each of our teams’ work, taking us from strength to strength, and we can’t wait to get started.”