Integrated Melbourne agency Spinach has been appointed by Haymes Paint as its lead communications partner following a competitive pitch.
Haymes Paint, established in 1935, is Australia’s largest home-grown and owned paint business, with more than 350 stockists across the country, including 57 Haymes Paint Shops and 34 PaintRight stores.
“Spinach stood out for its breadth of experience across a range of capabilities and demonstrated admirable depth of thinking,” Andrew Senyard, Haymes Paint head of marketing, said.
“The agency’s integrated approach and ability to deliver across multiple disciplines were key factors in our decision. With Spinach’s support, we’re confident we can further enhance the brand’s presence and reach.”
Spinach will leverage its suite of capabilities, including creative, strategy, design, as well as media planning and buying to support the long-running paint business.
Spinach executive creative director Dom Megna added: “Haymes Paint is one of the great Aussie success stories. This partnership is a wonderful fit for us and a perfect opportunity to really stick it to ‘big paint’. We love a challenger brand and we’re champing at the bit to bring our whole-of-agency expertise to the table.”
The first work from the partnership will hit the market in the coming months.
Spinach’s new partnership follows its recent work in transitioning Coles Express to Reddy Express. In June, Spinach produced two campaigns to help build a new brand personality for Reddy Express.