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Plus: Smith on the agency's work with CommBank and his outlook for 2025.
'We hear so much about how attention spans of Gen Z are decreasing, but I actually don’t think that’s the case if...
'Our focus will be on championing the innovation, creativity, and resilience that define this industry. '
Manthena shares her advice to brands considering going in-house or an in-house function.
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
Plus: Samantha Armytage, Mitch King, Jaclyn Hadida, Gavin Chimes, Richard Shaw.
"The approach to effective leadership needs to evolve and change with the times."
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the...
The Manly Observer, Man of Many, and The Daily Aus on how they're safeguarding their titles.
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a...
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and...
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
In the latest edition of Mediaweek's global creative review series, Psembi Kinstan and Assam Khalid discuss work for a Pakistani bank, and...
"You've got a front-row seat when you own the rights to the games. When you don't own the rights ... you are...
"It is the first time in history NRMA Insurance has supported a network’s Olympic and Paralympic Games broadcast."
"It wasn’t until I received a current disclosure first-hand that I realised how important it is to be prepared for these conversations."
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work...
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
