IAB Australia intends to ensure responsible frameworks are in place to meet marketer, consumer, and Government expectations in 2025 while also exploring new market needs and dynamics, as outlined in its 2025 Annual Report.
The report, released at the inaugural IAB Australia Leadership Summit, includes an overview of last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and its seven working groups.
Key priorities in 2025 include a focus on harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos isis, working with industry and government in preparation for the next tranche of privacy reforms and providing education and guidance on AI developments impacting the digital advertising industry.
Further work is also slated on updating the Australian Digital Advertising Practices, as well as developing best practices and standards for the emerging retail media industry and improving the effectiveness and efficiency of digital advertising operations with a particular focus on advanced TV solutions to improve the CTV experience.
“As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever,” Vanya Mariani, newly appointed IAB Australia chair and commercial director – media at Carsales said. “I am immensely proud of our board and what we have achieved over the past year.”
“While we may be fierce commercial competitors in our day jobs, we continue to unite within the IAB to support Australia’s $15.6 billion digital advertising market.”
Gai Le Roy
Gai Le Roy, IAB Australia CEO said: “I extend a thanks to all our members for their investment in the IAB. It allows us to provide a wide range of services to member companies, as well as funding the important work we conduct on behalf of the entire industry.
“As we head into 2025, our Board, Councils and the full IAB Australia team will continue to both lead and support the industry,” she added.
The report also acknowledges the industry body’s key milestones this year, including growing to 190 members, including 20 new members joining in FY24 and 12 to date in FY25, and more than 350 people representing a wide range of digital advertising industry companies participating in IAB Councils and Working Groups.
IAB’s report noted 90 people participated in the IAB mentoring program – with the program having supported 450 participants in total, more than 1800 e-learning modules undertaken and eight submissions to Government inquiries, along with many consultations.
The IAB Tech Lab has also worked on new frameworks and guidance to ensure the effective operation of digital advertising in a world of changing technology and regulation, including data clean rooms, privacy-enhancing technologies, podcast measurement, CTV measurement and more.