IAB Australia will host its inaugural Leadership Summit in Australia on 20th November 2024.
The invitation-only event for the most senior leaders, will provide a crucial opportunity to discuss shared challenges, debate key issues and identify ways to positively shape the future of the advertising and marketing industry.
Daniel Knapp, IAB Europe’s chief economist and Anthony Katsur, CEO of IAB Tech Lab have both been confirmed as keynote speakers, while the IAB Australia Board will work with Gai Le Roy to shape the agenda for the summit.
The Summit will cover topics such as the economics of the media and advertising industry, data governance and privacy, the regulatory landscape, the development of standards and tools for a responsible and effective industry, changes to media and marketing workforces, the evolution of creative optimisation, the impact of AI and more.
More than 400 decision-makers from agencies, advertisers, publishers, platforms and ad tech companies, as well as academics, government and regulatory representatives, will attend. Interested executives are invited to register and express interest in receiving an invitation to the event.
Vanya Mariani, IAB Australia board chair and commercial director – media at carsales said: “The IAB Australia Board is excited to host senior leaders in the industry and we encourage them to take time to participate in the big discussions needed in market, while being inspired and informed by an incredible line-up on international and local speakers.”
Le Roy added: “We are thrilled to have two incredibly smart and knowledgeable heavy hitters joining us for the Leadership Summit. Dr Daniel Knapp offers unparalleled insights into the economic shifts of the industry, while Anthony Katsur is the driving force developing solutions and standards to support the industry, as well as meeting the needs of regulators around the world.”
The Leadership Summit will be held on Wednesday, 20th November 2024 at the NSW Teachers Federation Conference Centre in Surry Hills.