Outdoor
Latest stories
oOh!media appoints Ben Campbell as director of data, product and technology; welcomes eight additions to reo team
Neil Ackland: 'They will bring market leading expertise across retail media sales, data, technology, and marketing.'
by Alisha Buaya – Sep 15, 2024
Western Sydney International Aiport calls on OOH interest for internal and external advertising
The new airport is scheduled to open in late 2026.
by Jasper Baumann – Sep 10, 2024
oOh!media launches new digital walkway at Melbourne Airport
The launch advertising partners include Commonwealth Bank, Vodafone and more.
by Jasper Baumann – Sep 9, 2024
Puma launches Nitro range using 'treadmillboard' at Flinders Street station via JCDecaux
Neysa Goh: "We know experiencing product is the best way to convert customers."
by Alisha Buaya – Sep 8, 2024
'Strong commitment' and 'bold vision': Media buyers on oOh!Media's offerings and innovations from Outfront '25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
by Alisha Buaya – Sep 6, 2024
JOLT launches audience-led out-of-home planning and trading, powered by new Spark Intelligence Platform
Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data.
by Jasper Baumann – Sep 5, 2024
oOh!media Outfront 2025: Every announcement – new account wins, new branding campaign
oOh! announces Waverley Council, Northern Beaches and Eastlink wins, Launches new 'Behind every great brand' campaign.
by Jasper Baumann – Sep 4, 2024
Veridooh and Place Exchange launch verification partnership
Mo Moubayed: "Place Exchange shares our vision for a more automated, trusted and effective channel."
by Alisha Buaya – Sep 4, 2024
Social enterprise Disinfluencer launches with a crowdfunded billboard
Simone Eyles: "With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world."
by Alisha Buaya – Sep 4, 2024
Bupa joins QMS Paris 2024 network for the Paralympic Games
Tim Murphy: "It will be a key element of our Paralympics partnership as we showcase all the news, results, records and key moments to Australians in major peak traffic times."
by Alisha Buaya – Aug 29, 2024
Earthwise teams up with JCDecaux for Australian launch
"Consumers today are more conscious than ever about the impact their choices have on the environment."
by Amy Shapiro – Aug 29, 2024
QMS delivers 40,000 pieces of Paris Olympics 2024 content
Tim Murphy: "The Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical impact to deliver broadcast scale audience reach."
by Alisha Buaya – Aug 28, 2024
oOh!media expands Adelaide network with double-sided large format digital billboard
Paul Sigaloff: "The digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale."
by Alisha Buaya – Aug 27, 2024
Out of Home industry half year results for 2024 reveal solid outdoor sector growth
Year-on-year growth fuelled by transport ad dollars with ad dollars up over 20%.
by James Manning – Aug 22, 2024
oOh!media forecasts Metro rail is on track to deliver better days ahead
CEO Cathy O’Connor takes the train to half year results presentation
by James Manning – Aug 20, 2024
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