oOh!media has appointed Ben Campbell as director of data, product and technology following expansions to the out-of-home media company’s retail media division, reo.
Campbell joins oOh! from Nine where he was director of advertising and data products. During his time at Nine, he led the commercial data and digital advertising product strategy, ad technology, digital sales strategy and enablement, and SMB ad platform functions.
Campbell was formerly the specialist sales director at Mi9 and head of digital commercial strategy at the Telegraph Media Group in London.
As announced at the recent Outfront, reo will broaden its focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google, and oOh!media.
To support the expanded offering, the out-of-home media company has made eight key additions to reo’s team.
Also joining the reo leadership team, alongside general manager, Barry McGhee, is Raen Waghorn-Hughes. She transitions from oOh!’s head of content to become director of operations, bringing deep digital media expertise across her role at oOh! and previously Junkee Media. Alex Jensen also joins the team as commercial finance director after an internal promotion.
Steven Jones joins as retailer growth lead, bringing experience in establishing one retail media network, MixIn by Endeavour, and will drive retailer engagement and growth.
Heath Irving comes on board as product specialist from Criteo, one of the world’s leading retail media platforms where he was APAC solutions consultant for enterprise.
Karlie Taylor joins as marketing manager. She most recently headed up marketing for SHOPLINE, a leading global unified commerce platform.
Rounding out the new hires are two business development managers. Clinton Angrove joins from Experian and was formerly the head of customer success at Australian retail media platform, Zitcha. Rasheed Raman joins from The Trade Desk and will work with retailers to build and quickly mobilise their retail media offerings.
Neil Ackland, chief content, marketing and creative officer of oOh!media, welcomed the appointments. He said: “They will bring market leading expertise across retail media sales, data, technology, marketing and operations, as we execute our mission to make it easy for retailers to create end-to-end media solutions that drive incremental growth and enhance customer engagement.”
PwC estimates the retail media category will hit $2.6 billion in Australia by 2026. reo is a complete end-to-end digital media sales solution to help retailers build and monetise their retail media networks.
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Top image: Barry McGhee, Raen Waghorn-Hughes, Alex Jensen, Neil Ackland, Ben Campbell.