JOLT has launched Spark Intelligence, a data platform designed to “revolutionise the way out-of-home media is planned, traded and reported on.”
The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based approach, empowering advertisers with precision and flexibility for campaigns across JOLT’s network.
The introduction of JOLT’s impression-based planning and trading tool gives advertisers access to the same precision and flexibility they leverage in digital channels, allowing them to connect with audiences with greater accuracy, driving increased efficiency.
JOLT’s Spark Intelligence platform is at the forefront of this transformation, providing the tools necessary to optimise ad placements, maximise reach, and deliver better ROI.
Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first party data and geo-spatial planning data, and industry measurement tools.
It allows advertisers to harness smart analytics, optimise their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network.
“We’re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded,” said Doug McNamee, CEO of JOLT.
“This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. JOLT is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways.
“Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses JOLT’s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.”
Spark Intelligence is the first expression of the company’s new brand positioning, ‘Spark Change’ and the company also recently announced plans to roll out 130 additional new digital advertising screen across Sydney. It follows major agreements to roll out thousands of EV chargers across Canada, and the growth of JOLT’s UK and New Zealand networks.