Western Sydney International (Nancy-Bird Walton) Airport (WSI) is inviting out-of-home (OOH) advertising organisations to register their interest in providing internal and external advertising.
WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport.
“When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. Our passengers will be among the most diverse in the world which presents a unique opportunity for brands to connect with their audiences at every stage of their journey,” he said.
“We’re calling on industry experts to help us deliver a premium, holistic media and world-leading communication experience for our customers.”
There will be around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal operational and advertising screens.
WSI says the new airport will eventually become Sydney’s biggest, handling more than 80 million annual passengers, akin to London’s Heathrow.
Hickey said the announcement follows the update last week that Singapore Airlines will become the first international carrier at WSI.
“This is in addition to a duty-free tender being released to create a spectacular new shopping destination inside the terminal, as well as the completion of an ROI process for car rentals, which has attracted some of the world’s most well-known brands,” he said.
The digital advertising registration of interest process will close on 8 October 2024.
WSI’s announcement follows oOh!media’s launch of a first-of-its-kind full-motion immersive digital walkway at Melbourne Airport.
Measuring the same length as an Airbus A350, the floor-to-ceiling installation stretches 66 metres in length and is 2.25 metres high.
The launch advertising partners include Commonwealth Bank, Vodafone and more.
Paul Sigaloff, chief revenue and growth officer at oOh!media, said: “The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home.
“This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”
See also: oOh!media launches new digital walkway at Melbourne Airport