The out of home (OOH) industry has announced half-year net media revenue of $593.1 million, up 8.0% from $549.2 million for the same period in 2023. (The data for YOY comparison has been adjusted to reflect OMA membership changes.)
Digital out of home (DOOH) revenue accounts for 74.4% of total net media revenue year-to-date, an increase over the recorded 71.9% for the same period last year.
Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024.
See also: Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
How outdoor sector calculates data
The Outdoor Media Association (OMA) estimates that it represents approximately 95% of the Out of Home (OOH) industry in Australia. Figures provided are net figures (exclusive of commission, production and installation). Figures represent advertiser campaigns posted in each quarter. Figures also include all direct sales which are estimated at 10 per cent of total bookings.
About the Outdoor Media Association
The OMA is the peak industry body that represents most of Australia’s Outdoor Media, display companies and production facilities, and some media display asset owners.
The OMA operates nationally and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
The OMA’s charter is to serve its members by promoting the out of home industry and developing constructive relations with its primary stakeholders. Its core functions are Marketing and Research (including audience measurement), Government Relations and Regulatory Affairs, Media Relations, and Member Services.
The OMA is governed by a board of directors which is elected by the membership. The chair I Charles Parry Okeden – co-founder and global CEO, Executive Channel Holdings. The chief executive officer is Elizabeth McIntyre.
Members of the OMA adhere to a Code of Ethics and abide by the regulatory frameworks in which they operate.