Disinfluencer, a social enterprise dedicated to advancing disability inclusion, has made its debut with the launch of its first billboard, on the Princes Highway in St Peters, Sydney, which was successfully crowdfunded during Disability Pride Month in July.
The enterprise was set to disrupt how marketing approaches diversity and inclusion. Through its innovative offerings, it provides an inclusive stock library as well as a tailored three-part e-learning module for marketing teams to understand disability and digital accessibility and empower them to market their accessibility. Disinfluencer also manages a few influencers and offers a talent management service.
The billboard makes a statement with the headline “I would buy from him,” as well as showcasing talent within the disability community. It serves as a stark reminder that people with disabilities are not only capable but are eager to be showcased as the face of brands and services. Yet, the opportunities for such work are scarce, which is precisely why Disinfluencer was created.
Disinfluencer offers services that connect businesses with this untapped talent pool, providing upskilling and meaningful paid work for people with disabilities who dream of working in the industry.
“Our billboard is a bold statement of our mission to take disability mainstream,” said Simone Eyles, founder at Disinfluencer. “Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it.
“That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world.”
Why You Should Care
With 5.5 million Australians living with a disability, according to the June 2024 ABS report, Disinfluencer aims to highlight people with disabilities as integral members of families, communities, and the broader society with purchasing power, brand loyalty, and a strong desire to see themselves represented in the marketplace.
“Marketing isn’t just about selling products; it’s about building relationships. And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities,” Eyles said.
“Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change.”
The billboard feature Eyles’s son Josh, a person with an invisible disability and chronic illness. It is strategically placed in one of oOh!media’s super sites to capture the attention of key industry players and the general public.
The campaign aims to authentically represent the 96% of people with disabilities who have invisible conditions, such as autism, chronic illnesses, or mental health disorders. By using creative and empowering messaging, we seek to challenge stereotypes and show that inclusion in marketing can be done beautifully and creatively.
“Inclusion is no longer optional; it’s essential for growth and innovation,” Eyles added. “Our launch isn’t just about a single billboard—it’s about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen.”
As Disinfluencer continues to grow, the social enterprise is committed to expanding its reach and impact, helping more businesses and brands unlock the benefits of true inclusion.