Adspend
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Online advertising jumps 7.8% to reach $3.732 billion in Q3 2023
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
by Mediaweek Admin – Nov 28, 2023
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by James Manning – Nov 9, 2023
New VIOOH report: Programmatic DOOH ad spend to increase by a third
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
by Mediaweek Admin – Sep 13, 2023
Nielsen Ad Intel reveals Australia's highest spending advertisers
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
by Mediaweek Admin – Sep 7, 2023
IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
by Mediaweek Admin – Aug 30, 2023
WARC study forecasts global ad spend to exceed $1 trillion for the first time
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
by Mediaweek Admin – Aug 25, 2023
Amazon tops iHeart and Magellan AI's Australian top 15 podcast advertisers for Q2
Q2 spending on Australian podcast advertising grew by 64% year on year
by Mediaweek Admin – Aug 15, 2023
ThinkTV reports TV advertising market down 7.9 percent for 12 months to June 2023
ThinkTV CEO: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike."
by Mediaweek Admin – Aug 14, 2023
Dentsu projects the Australian market will grow by 3.2% in its latest Global Ad Spend Forecasts report
Global advertising investment is forecast to grow by 3.3% in 2023
by Mediaweek Admin – Jun 2, 2023
Walt Disney Company spend on global advertising increases over the last five years to $24.5 billion
The publication reported that the entertainment company spent $7.2 billion in 2022
by Mediaweek Admin – May 19, 2023
Need to trim ad spend? Kantar research suggests what you can’t afford to cut
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
by James Manning – Mar 12, 2023
CRA: Digital audio advertising spend rises to $221 million in Australia
The figures were made available as a result of industry collaboration between IAB Australia and CRA
by Mediaweek Admin – Feb 26, 2023
IAB Australia: Australian online advertising market spend reaches $14.2 billion in 2022
All categories saw year-on-year growth
by Mediaweek Admin – Feb 26, 2023
WARC Global Ad Trends: Ad spend in publishing media set to decline 7.7% in 2023
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
by Mediaweek Admin – Feb 23, 2023
Seven reveals its Dove campaign with PHD saw a 20% increase in unique reach
Dove’s campaign ran for four weeks and saw BVOD deliver a 28% incremental unique reach on top of the linear viewing reach
by Mediaweek Admin – Feb 6, 2023
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