Adspend
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April ad spend back 5.6%, but news grows 1.8%
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."
by Alisha Buaya – Jun 4, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Local ad spend expected to reach USD$13bn, dentsu forecasts
At 4.2%, growth in Asia-Pacific is faster than the 2023 pace of 3.7%, according to the holdco's forecast.
by Alisha Buaya – May 30, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by James Manning – Apr 2, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Spend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
by Mediaweek Admin – Feb 9, 2024
Total TV advertising revenue is down 10% as BVOD goes up in 2023, ThinkTV reports
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to 2022.
by Mediaweek Admin – Feb 9, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Danielle Long – Feb 5, 2024
Guideline SMI report to detail key media and ad spend trends for 2024
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
by Mediaweek Admin – Jan 31, 2024
Alibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
by Mediaweek Admin – Jan 18, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
Dentsu report forecasts global ad spend to reach US$752.8 billion in 2024
The report noted media price inflation will continue to have a significant influence on growth
by Mediaweek Admin – Dec 11, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
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