Danielle Long
Kayo’s Cate Hefele on the streamers’ strategy to retain sports subscribers
Hefele: "We are constantly asking ourselves, OK, we have these rights. How do we maximise them?”
by Danielle Long – Mar 7, 2024
Experiences, not products dominate Australian ideals of luxury
News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.
by Danielle Long – Mar 5, 2024
Mamamia group marketing director Rob Farmer set to depart
Farmer is returning to his marketing and brand consultancy The Inside Out.
by Danielle Long – Feb 29, 2024
Pinterest positions itself as "leading full funnel solution" in new campaign
Pinterest is spruiking its ability to drive sales with the rollout of an international campaign, P is for Performance.
by Danielle Long – Feb 26, 2024
Netflix and YouTube remain top choice for Australian audiences: YouGov
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
by Danielle Long – Feb 22, 2024
SBS predicts "cross-platform ratings juggernaut" for Alone Australia season 2
Season 1 of Alone Australia delivered massively for advertisers with a series average of 1.24m.
by Danielle Long – Feb 15, 2024
Amazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
by Danielle Long – Feb 7, 2024
Pitch Frenzy? Marketers prepare for a "big year" of account reviews
The increased activity is the result of budget constraints and delayed reviews.
by Danielle Long – Feb 6, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Danielle Long – Feb 5, 2024
Media agencies will continue to trade TV using TAM until 2025 or VOZ Streaming launch
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
by Danielle Long – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
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