Danielle Long
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Danielle Long – Jan 24, 2024
News Corp partners with global sports conference SportNXT
The global SportsNXT conference has ambitions to be “the Davos of sports marketing”.
by Danielle Long – Jan 15, 2024
P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade
Mediaweek speaks to the tourism experts steering P&O's new brand platform
by Danielle Long – Jan 15, 2024
Lego Australia hunts marketing director as APAC unveils leadership changes
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
by Danielle Long – Jan 11, 2024
Advertising Industry Careers (AIC) launches go-to site for jobs in the media and advertising industries
The platform aims to serve as marketing platform to promote careers in the industry to a broader audience.
by Danielle Long – Jan 10, 2024
Are Media’s Susan Armstrong asks why brands are ignoring women over 40?
Susan Armstrong: "69% of women in midlife feel like advertisers ignore them completely.”
by Danielle Long – Dec 18, 2023
Volvo's Electric Dreams: Can Australia’s fastest-growing luxury car transform into a sustainable brand?
Stephen Connor: “We have been part of the problem, now we want to be part of the solution.”
by Danielle Long – Dec 14, 2023
Pinterest ramps up full funnel offering to court brands as site nears 8 million local users
Pinterest has been ramping up its local offering as it seeks to make everything on the site shoppable.
by Danielle Long – Dec 7, 2023
Alone, Opt-out ads & ESG leadership: SBS' Adam Sadler and Kathryn Fink wrap up 2023
Sadler: "We are supportive of OzTam and VOZ, but we're also inquisitive and we are exploring avenues around the Video Future Collective."
by Danielle Long – Dec 7, 2023
"It's not an easy time to be a man": why a major study is exploring ad and media portrayals of men
"The media, as well as the advertising industry, have a huge responsibility in this."
by Danielle Long – Nov 30, 2023
In-house agency boom: 78% of marketers work with internal talent
78% of marketers use a hybrid model of both in-house and external agencies.
by Danielle Long – Nov 30, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Danielle Long – Nov 29, 2023
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