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'By using AI, we aim to simplify audience targeting.'
The move positions News Corp Australia among the leading adopters of artificial intelligence in the media sector as publishers race to integrate...
Patrick Whitnall: 'ALLKND is redefining mental health education in Australia.'
Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the...
Public Relations is having a bit of a trust crisis.
The songs have amassed 3.4 billion views between them.
Nathan Powell: 'Perhaps it’s the time of year but January definitely saw Australians looking for self-educational content across all the platforms.'
Kim Farrell: 'we are committed to celebrating our incredible creator community.'
Julie Inman Grant: 'Social media services not only need to make it harder for underage users to sign up to their services...
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.
Will Easton: 'It’s essential that we remain agile and respond to evolving needs, ensuring that our approach stays relevant and effective.'
'Everything we do with our content is audience-led and the magazine and website should sit as products in their own right.'
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure...
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a...
Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.
