Agency News
Latest stories
MFA celebrates collaboration and progress in the industry at AGM
The MFA celebrated the rollout of initiatives such as Ad Net Zero and MFA People First – A Playbook for Leaders on Psychosocial Safety.
by Mediaweek Admin – Nov 25, 2024
Red Rooster launches 'Do Christmas Your Way with Reds' campaign via Leo Burnett Australia
Ashley Hughes: 'Reds is bringing some festive fun to the burger market leading into Christmas.'
by Mediaweek Admin – Nov 25, 2024
Fabulate claims 10th place in Deloitte Tech Fast 50 rankings
Toby Kennett: 'This recognition is a testament to the hard work of our team in positioning Fabulate at the centre of Australia’s—and increasingly APAC’s—creator economy.'
by Mediaweek Admin – Nov 22, 2024
Audience Precision promotes Jessica Bray and James Porter
The structural changes are part of the agency's global expansion as it extends its insights and communication strategy offering, including its Precise360 technology platform.
by Mediaweek Admin – Nov 22, 2024
Trade Me Property launches inaugural People's Choicest Awards via Because ANZ
Corinna Homer: 'This campaign has been an absolute joy to bring to life because it’s all about celebrating the quirks and charms of Kiwi living.'
by Mediaweek Admin – Nov 21, 2024
Abano Healthcare appoints Orange Line as marketing partner
David Einstein: 'Our appointment is testament to the agency’s ability to handle international clients and execute high-impact campaigns across multiple markets and regions.'
by Mediaweek Admin – Nov 21, 2024
DDB Group Sydney and Lipton Ice Tea launch the Jargon Junket
Matt Chandler: 'This idea is a genuine game changer, with the power to shift paradigms, amplify brand saliency, disrupt the category at every touchpoint end-to-end, and streamline a holistic brand narrative.'
by Mediaweek Admin – Nov 21, 2024
Tourism Fiji shows happiness comes naturally to the island nation in a new campaign with Havas Host
Srishti Narayan: 'We wanted to celebrate the playful, cheeky side of Fijian culture that leaves travellers feeling lighter and more joyful.'
by Mediaweek Admin – Nov 21, 2024
Tess Eastcott joins Mindshare as NAB managing partner
Christian Solomon: 'Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together.'
by Mediaweek Admin – Nov 21, 2024
Ogilvy and The Producers team up for Wallace Bishop's Christmas campaign
Alexander Bishop: 'It taps into the insight that when someone truly matters, those around them instinctively notice what they love and cherish.'
by Mediaweek Admin – Nov 20, 2024
Emotive launches 'The World’s Largest Ocean Dispute' with Deep Rising documentary team
Michael Hogg: 'Emotive’s purpose is to create ideas that change the way people feel.'
by Mediaweek Admin – Nov 20, 2024
Carnival Cruise Line launches '100% Holiday campaign' via Today the Brave
Vince Osmond: 'We knew we could connect with people through deeper insight and break the category convention. The universal feeling of 'Holiday brain' provides just that.'
by Mediaweek Admin – Nov 20, 2024
OMG receives 'Leader' designation in Forrester Q4 report
Floran Adamski: 'OMG delivers the technology they demand, the transparency they deserve and the trust they need from their media investment partner.'
by Mediaweek Admin – Nov 20, 2024
Legacy installs dry beer taps across pubs and clubs in NSW via VML
The dry taps have RFID technology and allow patrons to thank their fallen veterans by buying them a symbolic beer with a simple tap of their phone or credit card.
by Mediaweek Admin – Nov 19, 2024
Smirnoff appoints Troye Sivan as chief vibes OFFicer in multi-year partnership via Dazed Studio and McCann
Stephanie Jacoby: 'We knew from the moment we first spoke to Troye and his team that this was going to be something truly special.'
by Mediaweek Admin – Nov 19, 2024
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