Fabulate claims 10th place in Deloitte Tech Fast 50 rankings

SparQ X Fabulate

Toby Kennett: ‘This recognition is a testament to the hard work of our team in positioning Fabulate at the centre of Australia’s—and increasingly APAC’s—creator economy.’

Fabulate has secured 10th place in the 2024 Deloitte Tech Fast 50 rankings.

“We are incredibly honoured to have made the 2024 Deloitte Tech Fast 50 list,” Fabulate CEO Toby Kennett said.

“Five years into our journey, this recognition is a testament to the hard work of our team in positioning Fabulate at the centre of Australia’s—and increasingly APAC’s—creator economy.”

The award reflects the influencer marketing platform’s growth and expansion of its operations across Australia and the broader APAC region.

The news comes just a week after Patrick Forth, the former managing director of the Boston Consulting Group in Australia, was named Fabulate’s new Chairman.

At the time, Forth said of his appointment: “I am excited to become Fabulate’s Chair. Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms. They have already demonstrated success in this dynamic and growing market.”

See also: Patrick Forth joins Fabulate as chairman of the influencer marketing start-up

The platform has also been driving innovation in the influencer marketing space. Its recent launch of its SparQ product provides marketers with a suite of AI-powered tools, enabling them to efficiently scan and analyse thousands of hours of content across TikTok, Instagram, and YouTube.

Founded five years ago, Fabulate was established by former Nine executives Ben Gunn and Nathan Powell, entrepreneur Toby Kennett, and ex-Qantas executive Sachin Singh. The platform aims to transform how brands engage in social media and content marketing.

Today, major brands and agencies, including Qantas, Uber, Edelman, and Kinesso, rely on Fabulate to discover talent and execute high-quality social and content marketing campaigns at scale.

This is not the only major award Fabulate has won this year. The company took out Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards and has been shortlisted in the category again for this year’s awards.

See also: ‘Salesforce for influencers’: Fabulate tackles brand safely using video-led AI tools as it launches SparQ

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