Red Rooster has teamed up with Leo Burnett to unveil its new Christmas campaign, “Do Christmas Your Way with Reds”.
The tongue-in-cheek campaign for Reds’ limited-edition Chickmas Burger aims to stir up Aussie Christmas celebrations by combining the best of tradition with a bit of fun — a comforting nod to the classic Christmas roast wrapped in the crave-worthy goodness of a fried chicken burger.
The creative shows a beleaguered Santa listening patiently to a young boy’s lengthy Christmas wish list before using a fake sighting of his reindeer herd as an excuse to disappear so he can enjoy the flavours of the Chickmas burger in peace.
“Reds is bringing some festive fun to the burger market leading into Christmas,” Red Rooster’s director of marketing, Ashley Hughes said. “The Chickmas Burger is all about taking the traditional Christmas flavours of chicken, stuffing and gravy and serving it up in a fun, tasty burger that’s pure Red Rooster.
“We know that Christmas can be a bit of a circus, so we created a chicken delight that lets people indulge, unwind, and to get into the taste of ‘Chickmas a little early!
“The Chickmas Burger is the indulgent fast-food way to forget Christmas problems, the endless holiday prep, gift logistics, and (dare we say) awkward family gatherings. This Chickmas season, Reds is giving everyone full permission to indulge in a new, but really tasty, way,” he said.
“The Chickmas Burger isn’t just a meal; it’s a seasonal permission slip to take Christmas into your own hands—no rules, no frills, just tasty, festive fun and chicken-ness,” he concluded.
Red Rooster rolls out its Chickmas Burger nationwide on November 27, and the festive offer will be around for six short weeks, available in-store and online.
Credits
Client: Red Rooster
Ashley Hughes, Director of Marketing, Red Rooster
Jane Hillsdon, Marketing Manager, Red Rooster
Stephanie Gardner, Brand Manager, Red Rooster
Stella Katsaros, PR & Communications Manager, Red Rooster
Creative Agency: Leo Burnett Australia
Chief Client Partner: Amanda Wheeler
Senior Business Director: Shae Jones
Business Director: Daniella Garabedian
Business Manager: Max Reiser
Creative Director: Michelle Walsh
Copywriter: Kevin Ma
Art Director: Dinah Pollard
PXP Integrated Producers: Soraya Darwish & Lauren Woods
Production Company: Photoplay
Director: Stef Smith
Executive Producer: Emma Thompson
Post-Production Company: The Editors
Sound Production: Rumble
Media Agency: Atomic 212