Audience Precision has promoted Jessica Bray and James Porter as it expands its technology-led insights and communications strategy offering.
Bray moves into the newly created head of strategy and product role as former senior media manager Porter steps into the role of media team lead.
Bray will lead strategy and product development and implementation for the business and clients as the independent media agency extends its services beyond media to focus on its insights and communications strategy, harnessing its proprietary Precise360 technology platform. Audience Precision’s media unit continues to report to Bray under this new structure.
Under his new remit, Porter will report to Bray within Audience Precision’s media unit, managing local Australian campaigns and supporting the agency’s offshore teams and partners for international campaigns.
Both Porter and Bray have been with Audience Precision for several years. Porter joined the business in 2022 from a senior media planner role at Discovery Inc, while Bray came to Audience Precision in 2016, joining as one of the foundation members of the business.
Jessica Bray
The structural changes are part of the agency’s global expansion as it extends its insights and communication strategy offering, including its Precise360 technology platform.
Precise360’s comprehensive data analysis technology provides brands with a deep understanding of their target audiences and markets, enabling them to make data-driven decisions and execute precise marketing strategies.
Since its 2022 launch, the platform has delivered more effective campaigns for dozens of brands, including Warner Music, R.M.Williams, Lyre’s Spirits and a number of international brands under a white labelled service generating media strategy at warp speed.
“Our Precise360 technology platform continues to drive our business as an end-to-end strategy guidance system, delivering significant advantages for our clients and allowing us to create match-winning strategies and media plans worldwide,” Haydon Bray, Audience Precision global CEO, said.
“From consumer behavioural research, identification of high-propensity audiences, insights that lead to connections planning and strategy, through to media planning and execution, the platform is designed to drive strategy to meet any client objective. Importantly, the inbuilt automation processes within Precise360 brings a single source of truth, delivering data-led, consumer-centric, human-proofed campaign strategies in just days.
“The growth of Precise360 has necessitated a shift in our structure to focus on delivering communications strategy and product development for our clients. We now have a number of clients based in various countries who use our strategy services to deliver more effective campaigns to connect and engage with their high-propensity audiences.
James Porter
“Jess has been a critical part of Audience Precision’s global growth over the past few years and is well-positioned to take on this new role. Our media function has also continued to grow, as we welcome new clients and strengthen our current client offering. James has demonstrated his ability to be a consistent, motivated performer, with an innate ability to deliver results. I am confident he will take our media unit to new heights in his new role,” Bray added.
Jessica Bray said of her promotion: ‘After nearly a decade at Audience Precision, I’ve witnessed the incredible growth of the business, particularly in the insights and technology space. I’ve seen the results from our Precise360 platform – it has been a game changer for our clients, allowing them to connect and engage with their highest propensity audiences whilst reducing media wastage and improving the effectiveness of their campaigns.
“I’m looking forward to doubling down on this technology in my new role, finding new opportunities to enhance and improve on strategy and insights across the business.”
Porter said: “Working as part of the team over the past two years, I’ve had a front-row seat to the business’ significant growth globally and the media unit’s ability to go above and beyond for its clients. I’m excited to be taking on this new challenge and focusing my efforts on continuing to grow the media division of the business while servicing our current clients.”
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Top image: Jessica Bray and James Porter