Tess Eastcott will join Mindshare as managing partner to lead the NAB account based in Melbourne.
Eastcott joins the GroupM agency from PHD, where she has been leading the Asahi account since 2022. Before that, she had held general manager roles across Dentsu agencies iProspect and dentsu X.
In her new role, she will be responsible for the leadership of the national bank, one of Mindshare’s longest client relationships and driving continued good growth and scale for one of Australia’s leading financial institutions.
Eastcott will work closely with the agency team led by Mindshare Melbourne managing director Christian Solomon and GroupM to ensure NAB continues to benefit from world-class data, tech and analytics capabilities within the group.
Solomon welcomed her to the Mindshare team and said: “Her leadership and client expertise are highly regarded in the industry. Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together.”
Eastcott said of her appointment: “I’m looking forward to working with one of Australia’s most recognisable brands in NAB, which continues to do impactful and exciting work in the financial services sector. It’s also a pleasure to join Maria, Chris, Mark and the Mindshare team whose commitment to driving Good Growth and delivering client transformation has seen them generate real momentum in the industry.”
Mindshare has had a close partnership with NAB for more than a decade. Last month, NAB and Mindshare’s work won an Effie for the ‘Wild World – More than Money’ campaign in the Return on Investment category.
Eastcott’s appointment comes after Mindshare revealed it had been appointed to Foot Locker’s media planning and buying business across Australia and New Zealand earlier this week.
See also: Mindshare nabs Foot Locker’s media planning and buying account
–
Top image: Tess Eastcott