Mindshare
Showing 1 - 10 of 62 results
MFA Awards 2026 finalists revealed
Campaigns for BMW, Medibank, McDonald's and Unilever feature as the MFA names its 2026 Awards finalists.
by Mediaweek – Jun 18, 2026
Asahi Beverages appoints BMF and Kerfuffle as creative partners after competitive pitch
BMF takes Victoria Bitter and Solo while Kerfuffle leads Carlton and Great Northern in a split creative remit across the portfolio.
by Natasha Lee – Jun 9, 2026
Asahi Beverages appoints Mindshare as media agency
The agency will take responsibility for national media strategy, planning and buying across Asahi brands.
by Mediaweek – Jun 1, 2026
WPP revenue falls as Elevate28 push continues
WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
by Mediaweek – Apr 29, 2026
WPP Media tops RECMA Australia rankings 2025
EssenceMediacom remains the top-ranked agency in Australia.
by Vihan Mathur – Mar 26, 2026
Mindshare tightens grip on key Sydney accounts as WPP Media hires Nancy Lan
Lan joins the agency as Client Managing Director.
by Natasha Lee – Mar 5, 2026
NAB unveils homeowner campaign spotlighting ‘partnership’ in the property journey
It positions the bank as a long-term partner throughout the homeownership journey.
by Natasha Lee – Mar 2, 2026
WPP Media promotes Elliott Eldridge and Laura Fell in strategy shake-up
The pair will lead the advancement of strategic and planning product across Mindshare’s key accounts nationally.
by Natasha Lee – Feb 24, 2026
NAB launches new ‘Your partner for every stage’ campaign
Your partner for every stage is positioned as the start of a multi-year creative and strategic direction for NAB.
by Vihan Mathur – Jan 12, 2026
IKEA launches the ‘Swede As Road Trip’ to celebrate New Zealand debut
It marks the Swedish retailer’s first expansion into a new country since 2021.
by Makayla Muscat – Nov 11, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.