Ogilvy and production company The Producers have teamed up to launch the ‘What They Wished For’ campaign for family-run jewellery and giftware business Wallace Bishop.
The campaign, now live across the country, spans several TVCs, a long-form online film, digital, social media, and out-of-home executions. It tells the story of a young child who notices the little things her mother likes in a series of everyday moments so she can find the perfect Christmas gift.
“Our latest uniquely Australian campaign celebrates the idea that the perfect Christmas gift is one that reflects genuine thoughtfulness for the special people in your life,” Alexander Bishop, Wallace Bishop’s chief operations officer, said.
“It taps into the insight that when someone truly matters, those around them instinctively notice what they love and cherish.”
“We are really proud of this year’s heartwarming campaign, as every detail, moment, and frame has been carefully crafted to tell a story that embodies the heart and spirit of an Aussie Christmas.
“At the end of the day we are a big family, we love Christmas time and the joy it can bring to young and old. Our little hero goes to great lengths to find the perfect gift for her mum and brings the whole family on the journey,” Bishop added.
Aisling Colley, Ogilvy Sydney managing partner, said: “Christmas time is when we get to experience some of the best creative work globally, and this year is no different. We’re stoked to be part of the zeitgeist with work that is unique for the category, and right here in Australia. This campaign brings a fresh perspective to gift-giving, focusing on the intimate moments that matter most.”
The campaign’s director Olivia Altavilla said: “When I read the script about a kid trying to find the perfect gift for their Mum, I set out to make sure our film was authentically warm with a genuine family dynamic.
“Together with the Ogilvy team we crafted a character who was thoughtful but also quirky and mischievous. So when we found Saffron, who embodied all of these characteristics and more, we were thrilled.”
Bishop added: “As a proud, family-run Australian business, Wallace Bishop continues to uphold more than a century of tradition in fine jewellery and gift-giving. Through this campaign we hope to remind everyone that Wallace Bishop has been here for generations of Australian families, and we want to continue to be the ones they trust for the most meaningful pieces.”
Credits:
Client: Wallace Bishop
Senior Marketing Specialist: Joanna Lim
Creative and Strategy: Ogilvy
Production Company: The Producers
Director: Olivia Altavilla
Sound Design: Windmill Audio
Media Agency: Scout Frontier