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Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Marketing leaders prioritise measurement over privacy: Yahoo study reveals
Lorraine Donnelly: 'The findings from this survey show us where brands and agencies are feeling the pinch and where they see opportunity.'
by Mediaweek Admin – Nov 13, 2024
Yahoo Identity Solutions extends publisher availability
Chandra Cirulnick: “This expansion demonstrates our commitment to future-proofing our clients’ businesses."
by Talon Editor – Oct 18, 2024
John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'
by Gareth Brock – Oct 17, 2024
'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
by Alisha Buaya – Sep 30, 2024
Foxtel Media’s measurement move: Commentary from Mark Frain and Andrew Gilbert
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
by Talon Editor – Sep 27, 2024
Yahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
by Mediaweek Admin – Sep 26, 2024
Afterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.
by Alisha Buaya – Sep 26, 2024
Yahoo names Valeri Liborski as chief technology officer
Liborski was most recently at HelloFresh where he served as CTO.
by Talon Editor – Sep 6, 2024
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