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Straight from the Croisette: What Cannes 2026 revealed about where we're really heading
Yahoo DSP Australia's Maddie Basso unpacks AI-washing, why Australia's size is an edge, and Cannes' shift to action now.
by Maddie Basso – Jul 9, 2026
Yahoo DSP launches Agent Network for advertisers
Yahoo DSP’s Agent Network connects advertisers with partner-built AI agents across campaign planning, activation, creative and measurement.
by Mediaweek – Jun 19, 2026
Meta, Disney, Yahoo vet Jon Kee joins Fabulate in major APAC play
Kee will lead commercial operations across three of APAC's fastest-growing creator markets.
by Mediaweek – Jun 16, 2026
Club UnLtd returns to spotlight adland DJs
The competition returns to Oxford Art Factory on 18 June, with applications now open.
by Mediaweek – May 25, 2026
Nift nabs Yahoo veteran John McNerney to head APAC expansion
McNerney brings more than 15 years of international experience to the table.
by Vihan Mathur – Jan 13, 2026
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
Purple reign: Yahoo's Newfronts doubles down on AI and streaming
The pitch? faster workflows, sharper measurement and partnerships.
by Natasha Lee – Oct 31, 2025
Spotify in Australia: "If the maturity is there for audio, the maturity is there for programmatic"
A new Bupa case study highlights how consistent audio strategies can drive measurable business results.
by Natasha Lee – Oct 2, 2025
Mattel launches shoppable advertising TV campaign on Tubi and powered by Vudoo
Nick Morgan: 'We're giving people the option to respond the moment they’re inspired, and giving brands the tools to track what happens next.'
by Alisha Buaya – Jun 4, 2025
OMD’s Quianna Baterna wins first Club UnLtd DJ competition
Quianna Baterna of OMD has claimed top honours at the inaugural Club UnLtd event, which brought together emerging DJ talent from the ad industry to support at-risk youth.
by Tom Gosby – May 26, 2025
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