Yahoo!
Showing 31 - 40 of 91 results
Yahoo Advertising launches data-powered ad creative solution
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
by Alisha Buaya – Jun 21, 2024
Yahoo names Maddie Basso head of commercial
Basso joins Yahoo after seven years at Captify.
by Tess Connery – Jun 3, 2024
Yahoo launches Identity Solutions for CTV environments
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
by Talon Editor – Apr 22, 2024
Yahoo acquires news discovery platform from Instagram co-founders
Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
by Tess Connery – Apr 4, 2024
Yahoo Academy opens nominations for its 2024 program
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
by Mediaweek Admin – Mar 5, 2024
Yahoo launches new identity testing capabilities to let brands test ads without cookies
"Advertisers are looking to easily and accurately test solutions."
by Mediaweek Admin – Jan 10, 2024
Yahoo launches Yahoo Blueprint, an AI-powered suite within the DSP
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
by Mediaweek Admin – Dec 6, 2023
LiveRamp and Yahoo to expand partnership
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
by Mediaweek Admin – Oct 18, 2023
Yahoo announces integration with Twilio Segment CDP
Dan Richardson: "Data collaboration is essential"
by Mediaweek Admin – Oct 13, 2023
VIOOH partners with Yahoo to explore the value programmatic digital OOH delivers
The report also outlines how advertisers can optimise targeting and increase brand awareness
by Mediaweek Admin – Oct 11, 2023
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