Yahoo Academy has opened nominations for its 2024 immersive talent-building program to 30 rising media agency and marketing professionals across Australia and Singapore.
The program, which will be held in Sydney on May 14 and 15, aims to help professionals with 1-7 years of experience develop the skills needed to lead and thrive in the workplace of the future.
Over two days in Sydney, the academy will engage participants with in-depth workshops led by industry-leading experts. These sessions will delve into critical areas such as the practical implementation of AI, strategic and critical thinking, business problem solving and other areas crucial to the future of work in an era of unprecedented skills disruption.
The sessions will lead to participants solving a real business problem for Australian charity MMAD in the famous Pitch Off, where they will apply their learning from the days in a practical, team-based challenge.
The stakes are high this year, with the winning team receiving a trip to a top destination marketing conference in June, including flights, 4-nights accommodation and conference tickets.
John McNerney, managing director of Yahoo AUSEA, was looking forward to this year’s program and helping launch the next generation of media leaders.
“With the whole world of work evolving at breakneck speed it’s more vital than ever to ensure we’re equipping the next generation of leaders with the tools they will need to make a real difference in their careers. I’m excited to see how this experience will help to elevate this year’s group with an incredible program locked in,” he added.
The trainers for the workshops will be revealed soon. Last year’s Yahoo Academy trainers were world-renowned creative strategists and a husband and wife team Rosie and Faris Yakob of Genius Steals.
Past speakers have included Cindy Gallop, Rishad Tabacowalla, Greg ‘Sparrow’ Graham, Dominic Price and Briony Benjamin lead hugely impactful workshop sessions for delegates.
See also: AI, insights and dad jokes: Yahoo Academy Class of 2023 inspire in pitch off