WARC
Showing 1 - 10 of 44 results
WPP revenue falls as Elevate28 push continues
WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
by Mediaweek – Apr 29, 2026
Global ad market forecast upgraded as social media spend surges
WARC has lifted its 2025 global ad spend forecast to $1.17 trillion, driven by a stronger-than-expected second quarter for social media.
by Mediaweek – Sep 26, 2025
Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025
2025 Trends data reveals consumers seek value, trust, and humanity
WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.
by Tom Gosby – Jul 23, 2025
It’s not about the death of journalism – it’s about the rise of trust, attention, and results
WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at the reasons why and what the report misses.
by Tom Cumberworth – May 15, 2025
WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025
TikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'
by Mediaweek Admin – Nov 20, 2024
Gaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
by Talon Editor – Aug 2, 2024
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
by Alisha Buaya – May 3, 2024
Mediaweek HOT List April 2024: Bluey's house on Domain, Yeah the Pies, and Alone Cologne
Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
by Toby Harrison and Dan Krigstein – Apr 17, 2024
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