Welcome to the industry HOT List of 2024, where Mediaweek Marketing & Agency editor-at-large and founder and CEO of TrinityP3 Marketing Management Consultancy, Darren Woolley, highlights and acknowledges the media and creative agencies, the industry bodies, and events turning up the heat.
Winter is coming. You can feel the chill in the air. But let’s look at those adding the heat and making a difference on this month’s Hot List.
Sizzling Hot
Production Companies
Ludo Studios, creators of the Emmy award winning animate hit series, Bluey, has done it again, partnering this time with real estate portal Domain to sell the Heeler’s iconic Queenslander home, featured in the show.
You can see the listing here. And make sure you call the agent, Bucky Dunstan, for a real treat for all those die-hard Bluey fans.
This runs hot on the heelers of Ludo Studios collaborating with Bunnings to create Hammerbarn stores in every state back in February this year.
Very Hot
Industry Bodies
From the people who bought you Fck The Cupcakes comes Yeah the Pies, a “blueprint for organisations to engage men the right way so IWD 2025 is not again another room filled with women and cupcakes” according to Innocean CEO and FTC founder Jasmin Bedir.
The launch at Innocean’s new offices in Sydney saw industry media men, including Peter Horgan (CEO OMG), Chris Freel (oOh! Media), and TrinityP3’s Stephen Wright baking up a storm.
Totally Hot
Creative Agency
What does every television rating hit need? According to SBS and creative agency and production company Jack Nimble: its own cologne. To herald the launch of season two of runaway ratings success Alone Australia, the duo have collaborated with acclaimed perfumer, Ainslie Walker, to produce Alone Cologne.
Walker described the cologne as: “Stale notes of campfire soot, rain-soaked dampness, and earthy moss. This is followed by overwhelming notes of rotten game flesh, which sing in harmony with smoked fish skin, unwashed skin, and greasy hair.”
Sure to be a big hit somewhere.
Hot
Creative Agencies
To all the Australian agencies that will collect awards at the 64th annual Clio Awards, on 1 May, at Gotham Hall in New York City, congratulations. Especially to The Monkeys (part of Accenture Song) – (6), M&C Saatchi – (4), and R/GA, CHEP Network, Dentsu Creative, and Rumble Studios – (1 each).
Why be the best in Australia when you can be the best on the world stage?
Tim Minchin in ‘Play it Safe’ by The Monkeys for The Sydney Opera House – Winner of Gold Clio Award for Film Craft
Also Hot
Creative agencies
Okay, so while we usually see them in #1 spot, The Monkeys, part of Accenture Song, just missed out on placing in the top 10 of the Best 40 Campaigns Promoting Good category in WARC’s ACT Good Report 2024, a ranking celebrating the best creative campaigns from around the world that promote social and environmental responsibility.
The agency’s campaign for the Government of Tuvalu, The First Digital Nation, claimed the 12th spot and 15th overall. So, come on Australia, there is plenty of opportunity to make a difference here. That would be hot!
Making a difference? Going above and beyond? We would love to hear from you – send details to [email protected].
Criteria for making the Mediaweek Hot Lists:
• Making a difference to clients, staff, the industry, and society at large
• Breakthrough campaign or idea that is a category game changer
• Challenging the status quo to drive innovation.