Darren Woolley
Showing 1 - 10 of 42 results
'It's getting worse': Darren Woolley warns creator budgets are being swallowed by agency margins
TrinityP3 says hidden agency costs could leave creators with just 35% of a brand’s total campaign investment spend.
by Natasha Lee – Sep 21, 2026
What M&C Saatchi's closure teaches us about the advertising agencies' business
TrinityP3's Darren Woolley on the three commercial pillars every agency needs - the one thing too many quietly let slip.
by Darren Woolley – Sep 9, 2026
The marketing industry's truth-in-pricing problem (and why adland is to blame)
TrinityP3's Darren Woolley says adland built luxury brands on premium pricing, then sold its own expertise by the tonne.
by Darren Woolley – Aug 23, 2026
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
Uncomfortable Growth® Uncut playlist: Deep Leadership Learnings
This playlist, ‘what I would tell my younger self’, contains three powerful conversations with leaders who have been shaped by moments of uncertainty, loss, courage, and reinvention.
by Rowena Millward – Feb 27, 2026
'Who survives, who disappears?': TrinityP3’s Darren Woolley on Australia's agency barbell
The great agency reshuffle is no longer a vibe - it’s a dataset.
by Natasha Lee – Feb 4, 2026
Uncomfortable Growth® Uncut. Season 4, Episode 11 – Darren Woolley
In a new episode of Uncomfortable Growth® Uncut, Rowena Millward chats with Darren Woolley, founder and CEO of Trinity P3, about embracing discomfort and the unexpected paths life can take us down.
by Rowena Millward – Dec 4, 2025
‘It’s survival, not growth’: Experts unpack the fallout from the Omnicom–IPG merger
Job losses and market upheaval.
by Makayla Muscat – Dec 3, 2025
Darren Woolley's TrinityP3 launches AI-powered Agency Register
Woolley said the goal is to help marketers approach pitches with more precision.
by Natasha Lee – Oct 28, 2025
The Media Agency 50: Celebrating leadership, culture and impact
Australia’s most respected recognition of media agency leadership is back and bigger than ever.
by Mediaweek Admin – Sep 1, 2025
The leading media trade publication in Australia.
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