Patrick whitnall

Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the industry and the groundbreaking work our creator community is producing.'

by Alisha Buaya – Feb 28, 2025

Patrick Whitnall: 'It’s fantastic to kick off 2025 strongly with four new members joining AiMCO.'

by Alisha Buaya – Feb 27, 2025

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha Buaya – Feb 3, 2025

Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'

by Alisha Buaya – Oct 31, 2024

Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."

by Alisha Buaya – Aug 29, 2024

Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.

by Mackenzie Book – Aug 14, 2024

Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."

by Alisha Buaya – Aug 5, 2024

Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.

by Alisha Buaya – Jul 31, 2024

The webinar aims to provide critical insights for creators around annual tax obligations.

by Alisha Buaya – Jul 19, 2024

Mushroom Connect serves as a connection point between talent and brands.

by Alisha Buaya – Jul 11, 2024